Thinking of selling? In today’s complex market, selling residential real estate requires knowledge, creativity, experience, enthusiasm and the financial ability to advertise and promote your property throughout the marketing process. Here’s a look at what you can expect from Curtis Tafoya & San Francisco Real Estate blog when you list with us:


  • Thoroughly inspect your home and outline all the important features and upgrades
  • Determine the Fair Market Value of your property by doing a detailed written market analysis
  • Provide an estimate of the selling expenses to show your net proceeds
  • Execute a listing agreement authorizing us to market your property


  • Provide you with helpful information to make your property as marketable as possible
  • Recommend repairs and improvements to sell your property for the highest price
  • Schedule and supervise the home enhancement program, with your approval
  • Suggest additional enhancement and repairs based on buyer feedback


  • Prepare and submit accurate information to the Multiple Listing Service (MLS) and other web based marketing websites
  • Schedule a professional photographer to take “perfect” digital photos and virtual tour of your property for the MLS and Internet web sites
  • Color correct and enhance photographs of your property to maximize impact of images on the internet and in print media
  • Install a high-security, computerized lock box to facilitate showings and track showings at your property (optional)
  • Display your home to our sales staff and other agents prior to listing for the most exposure
  • Immediately upon listing, market and display your home to hundreds of websites and buyer prospects.
  • Promote your property by networking with Top Network Companies, sales people and active agents from other companies
  • Deliver your property information to top local and national agents the moment it hits the multiple listing service
  • Promote your listing to over 2000 buyers that are actively searching on our customized buyer web platforms
  • Install “For Sale” sign with customized web SIte information specific to your property
  • Distribute a custom flyer outlining the key property features (optional)
  • Mail just listed letters to your neighbors
  • Reach more  potential buyers online monthly through property listing syndication, Search Engine Optimization, and Search Engine Marketing. Your listing will be showcased on thousands of consumer real estate websites. Following are just a few examples:  Google.com, Trulia.com, Realtor.com, Zillow.com…
  • Submit property listing for “Coming Soon” position on Compass.com – the #1 independent consumer real estate website with millions of unique monthly visitors
  • Create and host a video of your property to be featured on Facebook
  • Advertise and host consumer Open Houses at property (at seller’s convenience, optional)
  • Create buyer specific marketing in specialized format.


  • Send you a printed copy and a link to the MLS presentation for your approval
  • E-mail you links to all the Internet presentations for your approval
  • E-mail you direct feedback from other agents on all showings
  • Call or meet with you weekly or bi-weekly to report on the activity and review market conditions
  • Provide regular updated written market reports showing the latest market activity
  • Constantly review our marketing strategy and adjust as needed to get your home sold


  • Carefully review and present all offers for your consideration 
  • Use unique and specialized sales approach in negotiations to optimize the overall outcome of your sale
  • Qualify the prospective buyers to be sure they are able to purchase your property 
  • Qualify prospective buyers (if they are working with our office or team) prior to any written offer
  • Prepare a strong response or acceptance to create a solid transaction that will close on time with no surprises


  • Manage all the details of your real estate transaction
  • Open escrow and review the escrow instructions
  • Arrange for the property, termite and other inspections
  • Supervise any agreed-upon home repairs
  • Assist with all disclosures, including the seller’s TDS, supplemental disclosures, smoke detector, hot water heater and environmental hazard disclosures
  • Coordinate and supervise the appraisal process to ensure the proper value
  • Order the preliminary title report and review the condition of title
  • Order the HOA documents including the CC&Rs, budgets, by-laws and minutes of board meetings
  • Provide updated preliminary closing statements for your review
  • Stay on top of all other matters to be sure your real estate transaction closes on time and is hassle-free


  • Review the final closing statement for accuracy
  • Provide you an electronic link or document containing all your real estate transaction documents. This is a valuable reference for the future.